Lead Generation – Lead Magnets

lead magnetLead generation is one of the keys to your success. You need to attract qualified prospects and entice them into giving you permission to email them information about your products, services and business.

Typically, you would offer something of value for free in exchange for their email address. this is known as a “lead magnet”. Your lead magnet may be in the form of:

  • An e-book
  • A tutorial
  • A free trial
  • A special subscriber discount
  • A video or podcast

Lead generation begins with a solid content creation strategy. Actively and consistently generating high quality content is essential to getting your offer seen by your target audience. For most business owners this is a daunting task. The time, talent and skills to create a wide variety of videos, blog posts, images and infographics is often beyond the average small business owner. It is generally the biggest stumbling block you will face.

Fortunately, I can help. Let’s talk and we can come up with a content marketing plan that makes sense for your business. Lead generation need not be hard.

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