Archive for the ‘CRM’ Category

CRM Stats 2014

Saturday, November 29th, 2014

crm stats 2014

Is Customer Service a Thing of the Past?

Wednesday, November 26th, 2014

customer serviceDo you remember days when you pulled into a gas station a gas attendant rushed out to your car and while he was pumping the gas he would wash your windows, check your oil and top up your windshield washer fluid if needed? (probably not) But the fact is that customer service used to be a big part of any business model.

Today, with busy schedules, budget cutbacks, and small business owners having to do everything themselves, good customer service is often left by the wayside. So much so that today’s consumers expect to be treated like you don’t care and those few businesses that over deliver in customer service stand out as the cream of the crop with a rabid following of loyal fans.

But not all automation is bad. Having a really great CRM system in place will free up your time to add those extra touches to your business that really WOW your customers. And customers who receive that WOW factor become customers for life.

With Infusionsoft, you can add, and even automate, the human touch that is lacking in so many businesses these days. Things like connecting your CRM to Send Out Cards so your customers receive a hand written thank you card in the mail when they make a purchase from you. You can even include a Walmart gift card in the mailing. You tell me, when was the last time you received customer service like that? If you did, would you remember it and tell your friends? You bet you would!

Online purchases are often made without any contact from the website owner whatsoever. What if you or your sales team got notified when a purchase was made and reminded to give them a thank you call? Since your CRM did the job of moving them through the sales process, you now have time to pick up the phone to say, “Hey, thanks for your purchase. Is there anything else I can help you with?”

Those are the kinds of things that increase your sales and create repeat buyers. It is all about the customer experience. You owe it to your business to WOW your customers!

Click here to get a free no obligation demo to see if it is the right choice for your business too.